“Coffee”. The mere mention of this fragrant beverage completely evokes the senses... A staple of early morning risers, industrious individuals and those with a simple craving for a ‘Cuppa Joe’, this caffeine-laden drink rouses the soul and inspires the mind.

Since joining the human race’s menu over 600-years ago, coffee has been presented in a variety of ways – from the quick-fire espresso, to the elegant café latte; the light city roasts to the darker blends of New Orleans; Columbian flavor to that iconic Italian aroma – one thing is certain: There is good coffee and there is bad coffee. At The True Blue Coffee Co, we only do good – hell, we’re great at what we do! Our obsessive pursuit of excellence - reflected in years of superb work, passion and dedication – shows in our exceptional selection of fine coffees. Carefully blended, chosen for its unique qualities and premium taste, The True Blue Coffee Co will take you on a leisurely journey through the ages. We believe only in the best coffee available, extensively tried and gleefully tasted… I mean, tested. After all, what’s the point of caffeine-fuelled excellence if it isn’t the best cup of java around? When entering our humble abode, you’ll encounter a warm, authentic vibe driven by good people and great coffee. Imagine a gathering place for curious minds, artists, those at the top of their game – you’ll find this at The True Blue Coffee Co. We don’t see ourselves as just a coffee house; but a melting pot

of art and coffee, stirred and consumed by a vibrant and diverse crowd of people. We like to think that we offer more than simply a hot, dark beverage. The greatest people you’ll ever meet come here for the rich literature, narcotic music, renowned art-work and, of course, our premium blended True Blue Coffee. Our thoughtfully decorated ambiance, and leisurely furniture will make you feel at home and at luxury at the same time. Experience a myriad of iconic reads, novels, volumes and biographies – not bought, but chosen from the private collections of the self-same people who give True Blue our enigmatic soul, all for your reading pleasure. From the upstairs buzz of body-etched masterpieces, to the fragrant scent of baked delights accompanied by the engaging murmur of trend-setting individuals, our stylish café-cum-parlor will put you to comfort in no time. We’re joining Pretoria’s hospitality revolution, charging to the forefront of the scene and bringing our talent with us. Come along, experience something you haven’t before and see it for yourself. True Blue welcomes you to our newest spot – loaded with good people, a trendy scene and, of course, great coffee!

The True Blue House blend has been carefully and meticulously created, and blended, to showcase the absolute style and attention to detail that the True Blue Professional Tattoo Studio is so acclaimed for. A multi-faceted blend, bursting at the seems with flavour and delight, all the while, carefully accentuating each savour in a delightful spotlight of tone and aroma. Characterised by smooth notes of an espresso or as a French press, you can enjoy this gleefully fragrant coffee at any time during the day. 

Primarily grown in Tanzania on the dense, humid forrest floors on foothills of Mount Kilimanjaro, the beans, or cherries as they are also known, develop a wildly sweet aroma with just a pinch of acidity and a silky smooth body. A pleasant aftertaste playfully lingers  on the palate thanks to a balanced blend of the Brazil Santo bean and leaves you feeling both refreshed and content. 

Possibly the best known of Ethiopian exports, the humble coffee bean. This complex flavour is produced by a washed, or wet-processed system and a growing altitude of a staggeringly high 2220 meters above sea level. A small window of four months between October and January sees the harvesting season of this special little bean which is then washed in the clearest, most crisp mountain water and dried in the summer sun on raised wooden beds. 

The result of months of hard labour is a sweet yet elaborate flavour with a low acidity, a fragrant floral aroma and a finish that is both bright and soft. An unmistakable aroma, both floral and slightly wooden, happily haunts The True Blue Coffee Co when the Ethiopian blend is brewing, promising its awaiting patrons a distinctive, crisp flavour with refreshing undertones of lemon, cane sugar and berries.

The secret to our Italian blend lies in that we use a special mixture of Colombia Excelso, Brazil Santo and a sprinkle of Robusta in the roasting process. 

These beans not only increase the caffeine content of the espresso shot, but they also help to create fantastic crema with an emulsification of oils to help deliver the multi-layered, creamy taste of a successful espresso blend. This process was a lot of trial and error, but finally, we created a unique blend that removes the faint, but

sometimes harsh bitterness of other Italian blends, bringing forward a bit more sweetness. We have managed to hero a unique quality in our roasting process, yet staying true to the classic timbre of a good Italian blended coffee. Our "secret" mixture of Columbian, Brazillian and Robusta ensures our Italian Blend delivers a delightful espresso that will leave you wanting more instead of feeling like you've had enough

The Columbian Excelso, is a medium roasted coffee bean that has been hand-picked, deep in the Huila Acevedo region of Columbia. This proudly columbian export has a sweet, rich and flavourful savour thanks to the 80/20 split of the Caturra and Columbian varietal. The combination of high altitude farming and fresh mountain air creates the perfect environment for a coffee bean so delightfully decadent yet surprisingly robust; yielding a deliciously dark and silky smooth cup of pleasure - sip after illustrious sip.

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Express Yourself. Hit the streets in bespoke tees, caps, True Blue Stalkers (our sneakers, as named by our fans) and hoodies all available for men and women